Wix has quietly become a capable SEO platform. It renders pages on the server, generates sitemaps, supports redirects and structured data, and lets you edit almost every important tag. Yet we regularly see Wix websites with titles like "Home | My Site", images named "IMG_2041.jpg" and service pages set to hide from search engines.
The tools exist; they just are not switched on by themselves. Use this checklist to make sure your Wix site is ready for Google - first before launch, then in the weeks after it.
Part 1: Before launch - foundations
1. Connect a custom domain
A free wixsite.com address is fine for drafts, but a business needs its own domain. Connect it before launch, and make sure the domain is registered in your business's name, not a freelancer's.
2. Choose one primary domain version
Decide whether the site lives on www or the bare domain and let Wix redirect the other to it. Search engines should see one version only.
3. Set the site language and region correctly
In the site settings, set the language your content is written in. If you serve English and Hindi visitors, use Wix Multilingual rather than duplicating pages manually - it handles language versions and the hreflang tags that tell Google which version suits which audience.
4. Plan your page structure
Give each important service, product category and location its own page instead of cramming everything onto the homepage. One page should target one main topic. A Jaipur interior designer, for example, is better served by separate pages for modular kitchens, wardrobes and full-home interiors than by one long "Services" page.
5. Write clean URL slugs
Change slugs like "/copy-of-services-2" to short, descriptive ones like "/modular-kitchen-design-jaipur". Do this before launch - changing URLs later means setting up redirects.
Part 2: Before launch - on-page settings
6. Write a unique SEO title for every page
Open each page's SEO settings and write a title that leads with the main keyword and ends with your brand. Keep it reasonably short so it does not get cut off in results.
7. Write a meta description that earns the click
Google does not always use it, but when it does, it is your sales line in the search results. Mention the service, the location and a reason to click.
8. Use exactly one H1 per page
In Wix, headings come from the text theme you apply - Heading 1, Heading 2 and so on. Make sure each page has a single H1 that describes the page, and use H2 and H3 for sections. Do not pick heading styles just because you like the font size.
9. Add alt text to meaningful images
Open each image's settings and describe what it shows in plain words. This helps visually impaired visitors using screen readers and helps Google understand your images. Purely decorative shapes do not need alt text.
10. Compress and size images properly
Wix optimises images automatically, but uploading huge camera files still slows pages. Resize large photos before upload and avoid using a full-width photo where a thumbnail will do.
11. Check "hide from search results" settings
Each page has an option to let search engines index it. Make sure important pages are indexable and that thank-you pages, test pages and duplicate drafts are hidden.
12. Set site-wide SEO patterns
Wix lets you define default title and description patterns for page types such as blog posts and products. Set these once so new posts and products never go live with empty tags.
13. Review the robots.txt file
Wix gives you an editable robots.txt. For most sites, the default is correct. Only change it if you know exactly why - one wrong line can block your entire site.
Part 3: Before launch - local and technical extras
14. Add business schema
For local businesses, add LocalBusiness structured data with your exact business name, address, phone number and opening hours - Wix lets you paste custom JSON-LD markup in a page's advanced SEO settings. Keep the details identical to your Google Business Profile.
15. Make name, address and phone consistent
Your footer, contact page, schema and Google Business Profile should all show the same NAP details, written the same way.
16. Make phone and WhatsApp clickable
Mobile visitors expect to tap a number to call or open WhatsApp. Add click-to-call and click-to-chat buttons, and make sure they work on the mobile view.
17. Check the mobile view page by page
The Wix Editor has a separate mobile layout. Elements can end up overlapping, too small to tap or out of order. Go through every page on a real phone, not just the preview.
Comparison: quick audit table
Use this table for a fast pass before you hit publish:
| Check | Where in Wix | Done? |
|---|---|---|
| Custom domain connected | Domains | |
| SEO title and description on every page | Page settings - SEO basics | |
| One H1 per page | Text themes in the editor | |
| Alt text on key images | Image settings | |
| Indexing set correctly | Page settings - SEO basics | |
| Redirects for old URLs | SEO - URL Redirect Manager | |
| Business schema added | Page settings - Advanced SEO | |
| Mobile layout reviewed | Editor mobile view | |
| Search Console connected | SEO dashboard | |
Part 4: Launch day
18. Set up 301 redirects from any old site
If you are replacing an older website, list every old URL that had traffic or backlinks and redirect each one to its closest new page using the URL Redirect Manager. Skipping this step is the single most common reason redesigned sites lose rankings.
19. Connect Google Search Console
Use the Wix SEO tools to connect Search Console. Confirm the sitemap is submitted, then use URL Inspection to request indexing of your homepage and key service pages.
20. Connect Google Analytics
Install Google Analytics through Wix's marketing integrations so you can see where visitors come from and which pages produce enquiries. Set up form submissions and WhatsApp clicks as key events.
Part 5: After launch - the habits that build rankings
21. Watch Search Console weekly for the first two months
Look for pages that are "crawled but not indexed", coverage errors and the queries you are starting to appear for. Wix's Site Inspection tool also shows how Google sees each page.
22. Publish helpful content regularly
Wix Blog is fine for SEO. Answer the questions your customers actually ask - "modular kitchen vs carpenter-made kitchen", "how long does a home interior project take". Link each post to the relevant service page.
23. Build internal links
Link from blog posts to service pages and between related services. Internal links help visitors move through the site and help Google understand which pages matter most.
24. Keep your Google Business Profile active
For local searches, your Business Profile often matters as much as your website. Keep hours, photos and services updated and link the profile to the right page on your site.
25. Re-test speed after every big change
New apps, videos and sliders add weight. Test key pages in Google PageSpeed Insights on mobile after each major update and remove apps you no longer use.
Mistakes to watch for
- Leaving the default "Home" title on the homepage
- Duplicating pages and forgetting to change their titles and descriptions
- Hiding text inside images instead of writing real text
- Adding lots of Wix apps "just in case" and slowing the site
- Changing URLs after launch without redirects
Key takeaways
- Wix has the SEO tools you need - but most are off or blank until you fill them in.
- Fix titles, descriptions, headings, URLs, alt text and indexing before launch.
- Redirect every old URL when replacing a site, and connect Search Console on day one.
- After launch, rankings come from helpful content, internal links and local signals.
- Re-check mobile speed whenever you add apps or media.
Want a second pair of eyes?
Our 25+ in-house team at MetaFox Technologies has worked through this checklist on many Wix builds over 6+ years and 1,500+ projects. If you are launching or relaunching on Wix, book a free consultation and we will review your setup, or let us handle the build end to end with our Wix website development service. For ongoing growth, our SEO services team can plan content and local SEO. A written scope and quote follow the call.
