Month 1 - Audit and foundation. Full technical audit, keyword research for your services and cities, competitor analysis, Google Business Profile clean-up, Search Console and Analytics setup, and fixing anything that blocks Google.
Months 2–3 - Content and local signals. Optimising your key pages, publishing four blog posts a month, building consistent business listings (name, address, phone identical everywhere), and starting a review-request routine.
Months 4–6 - Authority and growth. Quality backlinks, new location and service pages based on what is ranking, and conversion improvements so the extra traffic becomes enquiries.
Every month you get a plain-English report: keyword positions, Google Maps visibility, organic traffic, calls and form enquiries.